Greg Alexander
BOOK-TO-COURSE CASE STUDY
How Greg Alexander’s book was repurposed as a companion course.
Author and entrepreneur Greg Alexander to release his new book to his community as a gift
Partnered with the Author’s Leverage to create a companion course
Produced 60+ HQ videos on site in San Diego
Created a Master Toolkit (containing 75+ customized worksheets and tools) that will serve as an Operating System for their members
SERVICES PROVIDED
Course Strategy
Curriculum + Learning Design
Community Audit + Strategy
Toolkit Wire-framing + Development
Top Tier Media Production in San Diego
Web Design + LMS Build
Course Launch Support
Meet Greg Alexander
Greg Alexander has dedicated his professional life to helping owners of boutiques. He spent a decade leading his own boutique, SBI, which he sold for nine figures. Then, he founded Collective 54 to bring together founders and leaders of boutiques to help each other grow, scale and exit bigger and faster.
His second in command Jeff Klaumann, who was also on camera teaching throughout the course. Greg is arguably the world’s leading expert in sales effectiveness in the professional services industry.
Collective 54 serves a mastermind community of 300+ members.
CHALLENGE
“This [course] can't just be a video overview of the book. It must be detailed how-to that enables members to successfully implement succession planning.” -Greg
Greg and his leadership had no idea how to approach creating a companion course to go along with their book, which has now become like the Bible of their growing mastermind community.
His goal is to expand revenue and retain their existing members, by gifting his newest book “The Founder’s Bottleneck” and introducing them to the companion course work to support their ongoing program and create new group coaching opportunities.
Greg found The Author’s Leverage through their nationally recognized book publisher.
OUTCOME
“They took my expertise and turned it into a companion course, and did things with it I would never think to do.”
Strong, robust curriculum design
Successful capture of all the content
A toolkit of over 50 ready to go templates
They chose our team based primarily on our learning design and production expertise, and implemented our Book to Course Accelerator to develop courses for 2 books (The Boutique + The Founder Bottleneck).
Both books are written in a punchy, to-the-point style and intended to be a quick read. Each chapter featured a yes no checklist that provided awareness around the topic. As we know, knowledge without action is ineffective, and ultimately only does so much for the reader.
Full program set to release December 2022 as the catalyst to their anticipated growth to 1000+ members.
